The “It’s Crazy!” Lake Superior College television commercial, produced to promote Lake Superior College’s spring semester, won a Silver Addy at the American Advertising Federation – Duluth/Superior Addy Awards. The campaign was written, produced, designed and co-directed by freelance artist Dave Kirwan and co-directed by Bill Ward of Northland’s NewsCenter Creative Services.
“Lake Superior College is honored to be recognized by the Addy Awards,” said Gary Kruchowski, director of public information and government affairs at LSC. “Dave Kirwan deserves a lot of credit for his creative approach. This campaign certainly contributed to our record-breaking spring enrollment numbers.”[youtube]http://www.youtube.com/watch?v=9N472SPVQY8[/youtube]
The commercial can be viewed on YouTube at: http://www.youtube.com/watch?v=9N472SPVQY8
The AAF Duluth/Superior exists to provide and promote a better understanding of the functions of advertising and of its value; to apply the skills, creativity, and energy of the advertising industry whenever it is needed to help solve social problems; to advance the standards of advertising through a voluntary program of self-regulation; and to promote good fellowship and free exchange of ideas. Its membership is made up of individuals who are engaged in buying, selling or creating advertising, publicity, or public relations.